A major Braun licensee partnered with MarketplacePower in 2019 to launch their new direct to consumer clocks collection on Amazon; 50+ SKUs that would replace a collection with over 10 years history. We delivered; Braun have shipped over 85k units since launch, multiple products are "Amazon’s Choice" in key EU markets, and the collection now has over 5000 reviews. Braun were invited to a Prime Seller Summit in 2020, and presented as a case study after exponential growth across Europe with Fulfillment by Amazon.
Brand owners* on amazon marketplace are able to build exclusive environments via amazon stores for their brand, and are able to feature combinations of image, video and product assets. Braun’s licensee in watches and clocks built a brand store for their watches and clocks with amazon stores. This received over 40k visitors in 2019, and showcased the full collection with relevant categories, as well as featured promotions.
Elaborate and exciting product images improve the customer experience of shopping your brand on Amazon. MarketplacePower used customer data from product reviews to help Braun make adjustments to product imagery - making product features, product sizing and packaging more transparent.
Braun x Paul Smith. A collaborative design project that combined German design with British fashion. The limited edition collaboration of clocks & watches were exclusively available at Paul Smith, Braun & Amazon. MarketplacePower partnered with Braun on the project to develop premium creative assets for Amazon, and a specific advertising strategy. The collection sold out within weeks and drove incremental traffic to the core clocks collection.