Braun

A major Braun licensee partnered with MarketplacePower in 2019 to launch their new direct to consumer clocks collection on Amazon; 50+ SKUs that would replace a collection with over 10 years history. We delivered; Braun have shipped over 85k units since launch, multiple products are "Amazon’s Choice" in key EU markets, and the collection now has over 5000 reviews. Braun were invited to a Prime Seller Summit in 2020, and presented as a case study after exponential growth across Europe with Fulfillment by Amazon.

BRAUN CLOCKS – NEW COLLECTION

75k
customers acquired
85k
units shipped
5000
reviews
£2M
annual revenue
Amazon now has 150m prime members worldwide, who are Amazon’s most valuable and loyal customers. Despite selling direct to consumer on amazon marketplace, the new Braun clocks collection are available on prime since Braun are using the fulfilled by amazon program to leverage amazon's fulfilment capabilities in Europe. Braun capitalised upon the vat services promotion to enable Pan-EU FBA, meaning amazon move inventory around Europe closer to consumers. Braun’s clocks are currently stored in 44 different fulfilment centres across 7 European countries.
Amazon's Choice recommends highly rated, well-priced products available to ship immediately" say Amazon. MarketplacePower enabled Braun’s new clocks to become Amazon's Choice across various key customer search terms in EU markets including “alarm clock”, “travel clock” & “wall clock".
When shopping for a product, 49% of US shoppers start their search on Amazon (eMarketer), and by 2023 Amazon is expected to account for 14% of Digital Ad spend (BusinessInsider). MarketplacePower managed both sponsored search and sponsored brand advertising campaigns which generated over 50m impressions and 130k views to the new range. Ad spend surpassed £60k in Europe with ACOS of less than 25%.

A+ PRODUCT DETAIL PAGES

Braun built elaborate A+ product detail pages to elevate the range on amazon and provide best in class product information to help consumers make a purchasing decision. These braun clocks A+ pages cover the history of braun, the designers and key product functionality.

Amazon Store

Brand owners* on amazon marketplace are able to build exclusive environments via amazon stores for their brand, and are able to feature combinations of image, video and product assets. Braun’s licensee in watches and clocks built a brand store for their watches and clocks with amazon stores. This received over 40k visitors in 2019, and showcased the full collection with relevant categories, as well as featured promotions.

*Trademarked and registered in amazon brand registry.

E-Commerce Images

Elaborate and exciting product images improve the customer experience of shopping your brand on Amazon. MarketplacePower used customer data from product reviews to help Braun make adjustments to product imagery - making product features, product sizing and packaging more transparent.

Collaborations

Braun x Paul Smith. A collaborative design project that combined German design with British fashion. The limited edition collaboration of clocks & watches were exclusively available at Paul Smith, Braun & Amazon. MarketplacePower partnered with Braun on the project to develop premium creative assets for Amazon, and a specific advertising strategy. The collection sold out within weeks and drove incremental traffic to the core clocks collection.