Mum & You is a start-up founded by former Reckitt Benckiser executives in 2018, who asked MarketplacePower to setup and manage the Amazon channel. In 2019, their Biodegradable Baby Wipes became the number 1 top selling product in the Baby category, they’ve acquired over 150k amazon customers, amassed over 3k subscriptions on subscribe & save and now have a multi-million pound Amazon business. Testimony to the brands success on Amazon, they were approached by Amazon Retail in 2020 and now supply Amazon directly.
Brand owners* on amazon marketplace are able to build exclusive environments via amazon stores for their brand, and are able to feature combinations of image, video and product assets. Mum & You built a brand store to display their collection of Wipes, Nappies & Skincare.
Elaborate and exciting product images improve the customer experience of shopping your brand on Amazon.
Mum & You developed specific content for Amazon which capture packaging details, key product features, pack size options, product awards, highlighted their iOS & Android app, relevant lifestyle imagery and product video.
Mum & You have a holistic advertising strategy, including use of the latest advertising products including sponsored products, sponsored brands and sponsored brands video to become amazon’s choice for customer search terms like “biodegradable wipes”.
Mum & You were approached by Amazon’s health and personal care buying team in 2020, who wanted to make Mum & You’s biodegradable baby wipes and premium performance eco-nappies available from Amazon directly. To continue to fuel their Amazon growth, Mum & You joined the AVS program in Q2 2021 – Amazon’s highest level of service for leading brand in each category where they’ll work alongside a brand specialist within Amazon.