Braun

Dieter Rams and Dietrich Lubes first designed iconic timepieces for Braun in the 1970s, and the category was later licensed in the early 2000s. In 2019 Braun completely redesigned the collection and needed to relaunch on Amazon.​

As such a recognisable brand, we had to think globally with Braun. We helped a major licensee expand into Europe, North America, and the Middle East. Today 70% of Amazon revenue is generated outside of the domestic market, with Braun available across 12 Amazon sites globally. Our work with Braun includes managing multi €000k amazon advertising spend and developing Amazon specific product content based on consumer insights. We’ve been repeatedly approached by Amazon’s private label team to produce similar categories – testament to the growth we’ve seen on Amazon.​